Why do people unsubscribe?
Money is in the list.
Please raise your hands who didn’t hear this before.
Yes, really it is when you know how to use your email list effectively!
Email list is one of the smart ways to earn money online. Without having a big list you can’t expect big money especially from your blogs, isn’t it?
What if the people unsubscribe from your mailing list?
What can you do to sustain your email list?
Here are few reasons why people unsubscribe from your blog and what can you do to stop them from unsubscribing.
They got what they want from you.
If you offer a freebie for your visitors in return to collect their emails, they may immediately unsubscribe from you after downloading it!
Are you familiar with it? I’m experienced this many times.
What can you do about it?
First off, the people who belong to this category will be very less! So, don’t think about them much.
You can implement a smart strategy to capture even these people by sending email courses instead of instant freebies!
For example: If you offer a free eBook on something which is related to your niche, few people may unsubscribe from you instantly after downloading it.
Instead of offering them eBooks, offer email courses or weekly newsletters.
You are sending too many emails.
People don’t like to see too many emails in their inbox.
In general most of the people will delete the emails without even opening them! If your titles don’t grab their eyeballs they won’t read your content.
What can you do?
It’s important for you to create viral titles for your messages.
Don’t bombard your subscribers inbox with too many emails. Decrease the number of emails.
If you send 1 email per a week you won’t get high unsubscribe rate!
Anything more than 3 emails/week will be useless. And your subscribers will soon unsubscribe from you!
You are sending affiliate links too often.
One of the best ways to sell of stuff using affiliate marketing is sending those affiliate links to the subscribers.
If they purchase something using those links, you will get your bonus. But, you should never send your affiliate links often.
Your subscribers may hit the unsubscribe button if you send them often.
What to do?
Don’t send affiliate links all the time. Just keep one thing in mind whenever you send affiliate messages, give a them a strong reason why should they buy that product?
And you can improve your sales once if you succeed in convincing them. But don’t over do. Send affiliate mails occasionally. This makes a good impact on you.
Few more reasons why people unsubscribe from you
- They find irrelevant content from you
- You are sending mediocre/ordinary content
- You started sending affiliate links immediately after they subscribe from you!
The best thing you can do to know the exact reason for unsubscribing from your mailing list is…
Ask your subscribers why they want to leave your mailing list. This can be done using an optional field on your opt-out page.
Over to you
Tell me one reason why do you unsubscribe from others?
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